
Contact us about franchising
Franchisor details
Name: Pets Wonderland Franchising Pty Ltd
ABN: 57 106 189 897
Registered office: 184 Chapel Street, Prahran, Victoria 3181, Australia
Principal place of business in Australia: 184 Chapel Street, Prahran, Victoria 3181, Australia
Name under which franchisor carries on business in Australia: Pets Wonderland
Description of franchise business: The business specialises in the retail sale of pets and pet care products, including pet food, health care products for pets, accessories and related products for pets.
Management details
Mikaela Mae Lewis Managing Director
John Leptos General Manager
Management’s relevant business experience
Name: Mikaela Mae Lewis
Position held: Managing Director
Qualifications: Bachelor of Engineering (Mechatronics)
Bachelor of Computer Science BE (Mechatronics)/ BCSc.
Prior experience: The business of Pets Wonderland was established by Mikaela's mother Diana Lewis in 1972. Mikaela has been actively involved in the family business since 1997. The First Franchise of Pets Wonderland was established in 2006 and Mikaela has been involved in the "hands on" role in the management of the Franchise from that date.
Current business role: Mikaela is responsible for:
- Overseeing the operation managers and store performance
- Products sold in each Pets Wonderland store
- Business opportunity evaluation and assessment
- Advice to the managers of each Pets Wonderland store as to new products and purchasing of products
- Control systems regarding quality and
- Store operations
- Merchandising and general Franchise advice.
Name: John Leptos
Position held: General Manager
Qualifications: Real Estate Agent Representative Licence.
Prior Experience: Between October 1992 - November 2004 John's Company J & K Enterprises Pty Ltd was the Master Franchisee (all divisions) for Victoria. Under John's management his company developed and expanded the VIP Network from 32 franchisees and one division to 250 franchisees over six divisions. John personally developed and implemented the VIP national call centre and was instrumental in the development of the VIP brand of Franchise from 1-6 home services divisions.
Current business role: John is responsible for:
- Evaluating business opportunities for expansion of Franchise system
- Further develop and implement franchise merchandising, evaluate and participate in Real Estate selection for locations for future expansion of Franchise
- Develop and implement central reporting system, control systems, accounts operation and quality control
- Review and expand operations training manual, source, organise and attend Franchise trade shows
- Provide advice to managers of the Company stores and franchise proprietors
Human Resources
“People Portfolio is a Human Resource & Training Consultancy, founded in 2007. Specializing in Retail Franchise operations, People Portfolio work with Pets Wonderland Franchising in the areas of Franchisee Training, Franchise System Manual and Operational tools, Policy writing and Franchisee coaching and development. With many years of experience in training and people management, People Portfolio work with us to constantly improve our operational tools and training outcomes.”
Name: Anthony Andrew Mirabelli
Position held: Corporate Legal Counsel
Qualifications: Monash University, Bachelor of Arts and Bachelor of Laws BA/LLB.
Prior Experience: 1976 - To the present time has conducted his own legal practice and since 1986 has specialized in Franchising Law. He has acted for a number of Franchise Groups including Trios Franchising Pty Ltd, Sportsco Pty Ltd (until 1995). He has acted for and continues to represent numerous franchisees in the purchase and sale of franchises and has been instrumental in establishing the overseas franchise operations in Middle East, USA and China for the Trios Group.

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